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Fonte: Hogan Lovells

On 3 July 2019, the UK data protection authority (the ICO) updated its guidance on the rules that apply to the use of cookies and other similar technologies. The ICO has also changed the cookie control mechanism on its own website to mirror the changes in the new guidance.

Since the EU legislators shocked the internet world a decade ago by changing the legal requirement for the use of cookies and similar technologies from “notice and opt-out” to “notice and consent”, many businesses have struggled to find a way to balance the expectations of the regulators with the effective functioning of their services without disrupting the experience of those that use them. The ICO’s new cookie consent guidance may help with taking a view on how to address the obligations in practice, but it also contains some robust views which will likely cause those who have taken steps to address the cookies rules already to re-think them.

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